Becoming an entrepreneur can be an exciting, but daunting task. As the CEO of your own company, you often wear multiple hats and fill several or all the roles within your business. Until you feel like you can “afford” to hire someone, you end up doing tasks that you don’t enjoy and maybe are not good at. You also may fill your days doing tasks that don’t generate any income for the business, and are what Productivity Coach and bestselling author, Marcey Rader, calls “the $10 tasks.”
The top three business challenges that many small business owners come to me to help solve include:
- Improve cash flow / Become profitable
- Stay in business
- Improve work/life balance
Solve these common challenges and stop feeling overwhelmed, financially stressed, and sleep-deprived by implementing an Uber-like concept to building and hiring a team. Hire freelancers to take on tasks and projects at the exact point that you need in your business, then pay and close the contract when the work is complete.
How hiring a freelancer is like requesting an Uber ride:
- Request – You can browse the freelancer database (my favorites are Upwork and Virtual Valley) to see skill, availability, and rate. When you find one that you like, you can “Invite to job” and see if he/she responds and accepts.
- Comes to you – You don’t have to be located in the same city, state, or even country as your freelancer. They can work virtually with you through a messaging platform, email, or project management tool like Asana. I find many will accommodate and work the hours and timelines that you need if they accept the job.
- Pay and Go – Once you’ve received and approved the final output from the freelancer for the project/job, you get automatically charged to your payment on file and usually don’t have to deal with any employment issues and taxes since the freelancers have their own agreement and tax forms that they have signed with the freelancing company.
Here are six categories where you can hire a freelancer, with examples of projects and tasks that I hired freelancers and virtual assistants to do, solving one or more of the common business challenges:
- Administrative – perform data entry of contact information from business cards into Excel and/or customer relationship management (CRM) tool, download training material and files from paid sites before canceling monthly subscription, organize and post document and image files to cloud-based storage system such as Office 365, and research list of definitions to create a glossary.
- Graphics Design – create graphics and promotional material to promote key business events and conference sponsorships, including business cards, bookmarks, print ads, infographics, and holiday cards.
- Social Media – create images, research articles, and schedule posts to promote and share relevant information with followers to increase social media presence
- Technical – create interactive editable pdf forms such as customer intake forms.
- Web – create landing pages for marketing call-to-action to build up email list
- Writing – write and edit bios for marketing material and About the Author page
Here are a few examples that were created by my team of freelancers:
#1 – Business Card
#2 – Print Ad
#3 – Infographic
Are you convinced now that you need to hire a freelancer? Do yourself a favor and take one task/project that you’ve been meaning to do, but never seem to find the time to start and finish. Create a simple job description and post it to a freelancing site like Upwork. Then search for freelancers and invite them to the job or just sit back and wait for them to apply. Either way, you will amazed at how quickly your business can change just by implementing this simple, Uber-like concept to building your team and maintaining your business.
Lessons Learned: Don’t try to do it all. Hire help, and use the Uber-like concept by hiring freelancers and virtual assistants only when you need them.
If you’ve never hired a freelancer before, what will be the first task /project that you want to accomplish that will save you time, money, and stress? If you’ve hired a freelancer before, do you have a success story or lessons learned to share with other entrepreneurs?