How many prospects and clients have decided to reach out and work with you based on testimonials and online reviews? Testimonials are powerful ways to building credibility for your business and brand. The best time to ask for a testimonial and review is shortly after your client has experienced a success and big win after…
Many small business owners tend to spend money on the wrong things to grow and maintain their businesses. Or they don’t invest in the right products and services at the right time to create the most long-term value for their business. Spending money on a website is often one of the first, and sometimes largest,…
Earlier this year, my book was just a vague dream. At my book launch party last week, I realized that my first strategy meeting with my book marketing consultant was June 10th, 2016. I wrote and launched a book in less than five months?!? Wow, it didn’t feel like it was only five months…it felt…
Is writing a book on your bucket list? Apparently about 4 out of 5 people want to write a book, but very few people (something like 1 – 2%) actually do it and finish. Having a good idea is easy – it’s more about the discipline to follow through and do the things that may…
As small business owners, we are always balancing the need to pay our normal operating expenses versus investing in our businesses. Sometimes, we get too focused on the day-to-day costs and don’t think about the bigger picture. Investing in a sponsorship for a business event and conference is one area that can seem expensive, especially to a…
Earlier this year, I hired a contractor to help with my business. Over the week that he was working, there were red flags that came up. I was still willing to work it out, but then he wrote me an extremely unprofessional email with quotes including: “While thinking about this project, here’s what I’ve come…
What is your brand? What do people think of you? If you think that you don’t have to worry about brand image because you aren’t the CEO of a major company or don’t own your own business, I highly encourage you to re-consider. Brand is everything and can impact your success as an employee or business owner. In…
