7 Tips for Getting Testimonials to Boost Business

How many prospects and clients have decided to reach out and work with you based on testimonials and online reviews? Testimonials are powerful ways to building credibility for your business and brand.

The best time to ask for a testimonial and review is shortly after your client has experienced a success and big win after working with you. Otherwise, if you wait until the end of your working agreement, they may have forgotten all the details or forget to send feedback.

Do you have customer testimonials?


According to a survey conducted by BrightLocal, they found the following key findings on customer research in doing business:

  • 97% of customers read reviews of local businesses.
  • People read an average of 7 reviews before they will trust a business.
  • 85% of consumers trust online reviews as much as personal recommendations from family and friends
  • Even if there are negative reviews, 30% said that if and how a business responds are important.
  • Yelp and Facebook are the most trusted local review sources, followed by Google and BBB.org.

If you realize that you need more testimonials and reviews, often you just need to ask! Here are seven tips to getting the feedback you need to boost your business:

7 Tips for Getting Testimonials to Boost Your Business:

1. Sign-up for a survey tool.

  • If you use a cloud system like Microsoft 365, you can easily create a form to capture customer feedback.
  • Check out SurveyMonkey or TypeForm that have freemium features.

2. Evaluate what main areas you want the testimonials to focus on, including branding, customer service, quality, success story, etc.

  • Example: If you’re not sure on your branding, you can ask your clients what they value and three words that come to mind when thinking about you and your business.

3. Create the list of questions.

  • *Note – SurveyMonkey and TypeForm are free to use with up to 10 questions per survey.  If you use a cloud system like Microsoft 365, you can have as many questions as you want.
  • Here are three examples to get you started:
    • “If a potential client was on the fence about whether to work with <insert company name> or not, what would you say to them?”
    • “What are three words that you would use to describe <insert name> and my coaching style?”
    • “What are the two most significant improvements or achievements that have resulted from you participating in the coaching program?”

4. Send survey out to clients and former customers.

5. Follow-up and offer to send sample testimonials if needed.

  • With tools like SurveyMonkey, you can easily see who has opened vs. not opened the email request. Then, you can easily send reminders to fill out the survey to only those who haven’t opened and completed it.
  • Sometimes it’s easier for people to give verbal feedback.  In that case, feel free to ask to do a recording of your client’s feedback!
    • You can use a transcription tool like Rev to create the transcription, allowing you to pull out the best content to share on social media.
    • Better yet, ask to do a video testimonial!  You can use a recording tool like Screencast-O-Matic to record and edit the testimonial to highlight the key points that you want to share.

6. Check to see if you have already received written feedback in the form of emails.

  • Often, clients may have already given you feedback in emails that you could turn into testimonials. If so, ask if you could use their feedback on your website.

7. Post testimonials to your website and share on social media.

  • Be sure to post testimonials where prospects are learning more about you before they invest.  This includes your website and sales pages.

Now that you have these seven tips, aim to get at least seven reviews posted on your website by the end of this month. Having pictures and first and/or last name of the person tends to boost the creditability of testimonials, especially if you have an influencer giving feedback.

Do you have other tips to getting the powerful testimonials that you need to sell your products and services? If so, please leave a comment. I’d love to hear and have you share!

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