Woman working on email marketing on a laption

Why You Need to Invest in An Email Marketing Tool

Sylvia Inks
CRM, customer service, email, marketing, sales
No Comments
If you want to increase your sales, you need an email marketing tool that works hard, so you don’t have to. Modern email marketing software goes way beyond just being able to schedule an email blast. Personally, I consider email marketing to be one of the most invaluable means of communication in my own business.…

9 Tips to Getting Invited to VIP Events

Sylvia Inks
branding, conferences, influencer, marketing, social media
2 Comments
Have you ever been to a conference and wondered how some people get invited to special VIP events and dinners by brands and key influencers?  I know how it can feel to be an outsider, especially as a new attendee to a conference. As a newbie, it can seem like everyone already knows each other,…
Speaking at event

3 Reasons Why You Should Invest in a Sponsorship

Sylvia Inks
budget, marketing, sponsorship
No Comments
As small business owners, we are always balancing the need to pay our normal operating expenses versus investing in our businesses. Sometimes, we get too focused on the day-to-day costs and don’t think about the bigger picture. Investing in a sponsorship for a business event and conference is one area that can seem expensive, especially to a…

Customer Service Tips – 5 Secrets to Keeping Your Customers

Sylvia Inks
customer service, marketing, small business
No Comments
The best way to retain customers is to provide excellent customer service. Follow these customer service tips and watch your business grow! We have all had bad customer service – those times just stick out in your mind and it’s hard to shake them. If you own a small business, I’m sure you want to…

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