marketing Archives - SMI Financial Coaching

Woman working on email marketing on a laption

If you want to increase your sales, you need an email marketing tool that works hard, so you don’t have to. Modern email marketing software goes way beyond just being able to schedule an email blast. Personally, I consider email marketing to be one of the most invaluable means of communication in my own business.…

9 Tips to Getting Invited to VIP Events

Sylvia Inks

branding, conferences, influencer, marketing, social media

Have you ever been to a conference and wondered how some people get invited to special VIP events and dinners by brands and key influencers? I know how it can feel to be an outsider, especially as a new attendee to a conference. As a newbie, it can seem like everyone already knows each other,…

3 Reasons Why You Should Invest in a Sponsorship

Sylvia Inks

budget, marketing, sponsorship

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As small business owners, we are always balancing the need to pay our normal operating expenses versus investing in our businesses. Sometimes, we get too focused on the day-to-day costs and don’t think about the bigger picture. Investing in a sponsorship for a business event and conference is one area that can seem expensive, especially to a…

5 Secrets to Keeping Your Customers (and Providing Better Customer Service)

Sylvia Inks

customer service, marketing, small business

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Earlier this year, I hired a contractor to help with my business. Over the week that he was working, there were red flags that came up. I was still willing to work it out, but then he wrote me an extremely unprofessional email with quotes including: “While thinking about this project, here’s what I’ve come…

Why You Need to Invest in An Email Marketing Tool

9 Tips to Getting Invited to VIP Events

3 Reasons Why You Should Invest in a Sponsorship

5 Secrets to Keeping Your Customers (and Providing Better Customer Service)